Pepsi is launching a new Mountain Dew breakfast drink that will offer an alternative to the usual morning coffee or tea. Called Kickstart, the caffeinated, carbonated drink has the flavor of Mountain Dew with five percent fruit juice and vitamins B and C, and comes in the flavors "energizing orange citrus" and "energizing fruit punch." But while saying their drink has, quote, "the right amount of kick," Pepsi insists Kickstart isn't classified as an energy drink, because it has less caffeine than beverages like Red Bull or Monster, which have drawn scrutiny because of reports of ill effects and even deaths linked to them. Kickstart also contains artificial sweeteners to reduce its calorie content to about half that of regular soda.